Privacy Policy

Last updated: August 1, 2025

Welcome to Sunset Surf (“we“, “us“, or “our“). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.sunsetsurf.co.za (the “Site“).

1. Updates to This Policy

We may update this policy from time to time for legal, operational, or regulatory reasons. We’ll post changes here and update the “Last updated” date.

2. Personal Information We Collect

A. Information You Provide:

  • Contact Information: Name, phone number, email, shipping & billing address

  • Order Information: Products purchased, payment method, order status

  • Account Details: Username, password, security settings

  • Customer Support: Emails or messages sent to our support team

B. Information We Collect Automatically:

  • IP address

  • Device/browser info

  • Referring/exit pages

  • Clickstream data and usage logs

  • Cookies and tracking pixels (see Section 5)

C. Information from Third Parties:

  • Shopify (platform provider)

  • Payment processors

  • Marketing & analytics tools

  • Social platforms (when you interact with us via social media or integrations)

3. How We Use Your Information

We use your information to:

  • Fulfill orders and process payments

  • Manage your account and preferences

  • Provide customer support

  • Send confirmations and shipping updates

  • Improve our Site and Services

  • Detect fraud and enhance security

  • Send marketing (if opted in)

  • Comply with legal obligations

4. How We Share Your Information

Category Shared With
Contact & order info WooCommerce, payment processors, couriers/shipping services
Usage data & browsing behavior Analytics tools (e.g. Google Analytics), advertising partners
Account and support communications Customer service tools, technical support teams
Legal or regulatory obligations Authorities or legal representatives, if required by law
Business needs Affiliates or contractors working under confidentiality obligations

We do not sell your personal information for monetary gain.

5. Cookies & Tracking

We use cookies to:

  • Keep you logged in

  • Store your preferences

  • Track browsing behavior

  • Improve marketing

You can manage cookies in your browser settings. Blocking them may impact site functionality.

6. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Object to or restrict processing

  • Withdraw consent (where applicable)

  • Request data portability

  • Lodge a complaint with a regulatory authority

To exercise your rights, email us at shop@sunsetsurf.co.za.

7. POPIA & GDPR Compliance

We comply with:

  • POPIA (South Africa): Ensuring data is collected lawfully and stored securely.

  • If your data is transferred outside your country, we take appropriate safeguards such as standard contractual clauses.

8. Children’s Privacy

Our site is not intended for children under 16. If we learn we’ve collected data from a child, we will delete it. Please contact us if you believe this has occurred.

9. Security and Retention

We use secure technologies and limit access to your personal data. However, no system is completely secure.
We retain your data as long as necessary to provide our services and comply with legal requirements.

10. Third-Party Links

Links to third-party sites (e.g., Instagram, YouTube) are provided for convenience. We are not responsible for their privacy practices. Please review their policies separately.

11. Contact Us

If you have questions or requests about this Privacy Policy or how we handle your data:

Email: shop@sunsetsurf.co.za
Mail: Sunset Surf Shop, West Coast Village Shopping Center, Sandown Rd., Sunningdale, Cape Town, 7441